Mukesh Ambani's new business arm :Milk Business

Milk is newest business muscle for industrialist Mukesh Ambani as his corporate dairy is looking for refrigerator space at mom and pop stores, in addition to vending from Reliance Retail stores.
With the beginning of sale of 'Dairy Pure' through general milk retailers, compared to mostly through Reliance Retail-owned stores now, the company expects further growth in this business. The milk business turnover grew nearly three-fold to over Rs 178 crore last fiscal.
For making an competitive edge in milk market in terms of pricing, Reliance Retail is trying to lure customers with 10 per cent extra milk in every packet than that of its rivals for the same price. The market is mostly dominated by state cooperatives.
Amul, the country's largest milk retailer, believes a sizeable market presence cannot be built overnight in the milk business and needs a strong procurement and marketing network.
Still, Reliance Dairy Foods Ltd, the milk and dairy products arm of Reliance Industries Ltd (RIL), saw its turnover grow nearly three-times last fiscal - from Rs 65.77 crore in 2007-08 to Rs 178.05 crore in 2008-09.
The company believes the business would grow as it was also looking at expanding the product portfolio besides processing and packaging facilities.
Reliance Dairy Foods' assets stood at Rs 82.23 crore at the end of last fiscal, up from about Rs 39 crore in 2007-08, as per information in RIL's annual report. RIL forayed into the organized retail business in 2006 with the inception of its subsidiary Reliance Retail Ltd (RRL).